Wool, a naturally carbon friendly fibre
LIVE with wool and reduce your carbon footprint'. That's the theme of a new marketing alliance for wool announced today, highlighting the benefits of wool as the ideal fibre to help reduce global warming.
Australian Wool Innovation (AWI) launched the program with the Wool Carbon Alliance, a group of Australian and international wool industry representatives working together.
It's based on international research which says a household can significantly reduce its carbon emissions by living with wool: insulating with wool, wearing wool, walking, sleeping and sitting on wool.
According to the alliance, wool is a planet-friendly fibre made from the simple combination of sunlight, water and grass.
It is made of up to 50 per cent carbon, stored in a stable form. It is renewable, has the ability to biodegrade without harm to the environment and can be recycled.
Furthermore, it takes significantly less energy to produce wool products than that required by man-made fibre products, and this ensures CO2 emissions are kept very low.
Therefore, the...