‘In business, it pays to build on your strengths – both what you’re good at and what you’re passionate about – including your strengths and aptitudes as a woman. It also pays to brand yourself and market your accomplishments’.

‘Compared to women, men wear a uniform to work. Women have an advantage because we have more “visual packaging tools.” We can employ a wide variety of clothing, color, accessories, hairstyles and make-up so it’s easier to stand out. And from a personal branding perspective, being noticed is important. Don’t mimic the male model – that’s so 20th century. Use the French women’s model: dress like a woman and accentuate your best features. If you don’t have the body of a fashion model, do something wonderful with your hair and clothing. Develop a distinctive look with a signature color, accessories and so on. Work on your posture and how you move’.

‘Women have the social gene and an innate ability to build relationships and connect with people. Women are natural born networkers, team builders and relationship mavens’.

An article written by Mrs Catherine Kaputa, a brand strategist, speaker and the founder of SelfBrand LLC.

For more details please clik on http://diversitywoman.com/features/148-why-dont-more-women-use-their-female-advantage-in-business.html.

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